With 14 years of marketing experience spanning North America, Europe, and Africa, and deep expertise across 10 industries, she has spent her career inside real businesses, navigating real markets, and solving real growth challenges. She reads markets the way other people read rooms — intuitively, precisely, and with a creative eye that turns insight into action.

But what her clients notice first isn't her résumé. It's the way she shows up.

Georgia-Lorene is a careful listener and an enthusiastic collaborator. She takes the time to learn your business inside out, asks the questions that unlock clarity, and translates complex strategic thinking into steps that are clear, practical, and built around you. Clients describe working with her as feeling like she's known their brand for years — even when the relationship is brand new.

Her creative roots run just as deep as her strategic ones. Georgia-Lorene has been producing content since she was 21, long before strategy was part of her title. That creative foundation shapes everything she builds — because at YMSO, great strategy doesn't just make sense on paper. It looks like something. It sounds like something. It moves like something.

She founded YMSO because she saw too many talented founders stuck in marketing that didn't fit — chasing trends, copying competitors, and spending money without a system to show for it. YMSO exists to change that, one founder at a time.